WHAT IS A KERATIN?
Keratin is a protein found naturally in skin, hair and nails, in addition to other sources. In human hair, it acts both as an external protective shield and an internal structural protein. Keratin is the first thing depleted when hair is damaged physically, chemically or from environmental factors such as the sun.
WHAT DOES KERATIN DO?
Keratin is comparable to the keratin present in human hair. When used in product formulations, keratin helps condition, strengthen, revitalize and repair damage. Keratin gives the hair shine, elasticity and a more youthful, healthy appearance.
DOES KERATIN STRAIGHTEN THE HAIR?
Keratin smoothing treatments are not straightening treatments. Smoothing treatments reduce curl patterns in curly, wavy or unruly hair, thus providing a straightening effect without permanently changing the structure of the hair. In addition to being easier to maintain after treatment, your hair will have the versatility to be styled curly, wavy or straight as desired.
It is important to discuss your goals with your stylist to understand the overall results you can expect to achieve with a Smoothing Therapy treatment.
HOW LONG WILL MY TREATMENT RESULTS LAST?
Treatment longevity may vary depending on the selected treatment, your individual lifestyle, and your at-home maintenance regimen. Consistent use of keratin-enhanced products, including sodium chloride-free and sulfate-free shampoos and conditioners, will help prolong the results of your treatment.