Alec’s story at Red begins in 2014 in the role as an assistant to Scott Fortner. He has since grown a career behind the chair that is driven by creating connections with people and a love for making every guest feel and look their absolute best!


Alec is driven with a focus on the overall experience for each of his guests, thriving on the interpersonal connections he is able to foster with each person he works with behind the chair. With a focus on the overall picture of a person’s hair, he executes methodically with color and a cut that seamlessly flatters the natural aesthetic of his guests.

Having a focus on education and growing his skillset behind the chair, he finds inspiration with his work from a love a fashion and design. Alec’s perception with hair is exploring the endless possibilities for customization and having fun with your look and personal style.

Alec loves adding texture into a finished look and always shares tips to recreating the style for yourself at home. His obsession with products is no secret and will always send you home with the perfect home care routine to achieve your new look.


Alec regularly indulges in his creative side away from the salon; whether it’s spending time with family, playing Mario Kart, working out, or reading fantasy fiction - finding time to recharge is essential.

Whether you're looking for a new look or a fabulous blowout, make your next appointment with Alec! You can book 24/7 with Alec directly from our app or by clicking here